Zhejiang Jinluda Leather Products Co., Ltd. was formerly known as
Dongyang County Daliang Leather Factory and Dongyang City Bag
Factory. It was established in 1983 and was renamed Zhejiang
Jinluoda Leather Products Co., Ltd. in 1997. The legal
representative and general manager, Shao Yinglei, has been
re-elected as a representative of Jinhua City and currently serves
as a representative of Dongyang City. Since 2008, the company has
continuously received awards such as "Special Award of the
Municipal Government" and "Little Giant Enterprise". The company's
product range is comprehensive, and it is a modern leather products
enterprise integrating design, research and development, production
and trade.
The company is currently a leading enterprise in the leather
products industry in China and is a vice-member unit of the Leather
Products Professional Committee of the China Leather Association.
The company currently has two major brands: "Jinluda" and "Latte
seed". The main products include: men's and women's cross-body
bags, business bags, clutch bags, travel luggage bags, wallets,
belts, etc., totaling 4,000 varieties. The products are sold in
large and medium-sized shopping malls across 31 provinces and
cities in China and are exported to multiple countries and regions
including Europe, America, Japan, South Korea, Southeast Asia, and
the Middle East. Jinluda Leather Products was authorized to produce
special official briefcases for leaders of the Shanghai APEC Summit
in 2001, selected as the exclusive products for the 28th Olympic
Games National Fencing Team and Diving Team in 2004, signed as a
special supplier for the fourth sports event delegation of Zhejiang
Province in 2010, and became a senior sponsor of the 8th National
Disabled People's Games in 2011. In 2014, it was authorized by the
Palace Museum to develop products such as "Palace Door Nail Pulling
Luggage Box" and "Palace Door Nail Shoulder Bag", and some products
were presented as national gifts to international friends. In
August 2015, it was invited to participate in the cultural product
seminar of the Palace Museum and showcased its products, receiving
unanimous praise from the leaders and senior experts of the Palace
Museum. In 2016, it signed a cooperation agreement for the
development of cultural products of the Zhejiang Provincial Museum.
In 2016, it was rated as an outstanding cultural product research
and development unit of the Palace Museum for the years 2015-2016.
In 2016, it became a supplier of products for the G20 Hangzhou
Summit and the commemorative bag for the Third World Internet
Conference. In 2017, it became a supplier of the "Military Day 90th
Anniversary" commemorative bag. In 2018, it received a custom bag
from the Secretariat of the Central Committee of the Communist
Party of China's Office. In 2021, it became a supplier for the 14th
National Games. In 2022, it became a supplier for the China-Africa
Council for Promoting Trade. In December 2022, it became a supplier
for the 17th Games of the Zhejiang Provincial Games. From 2018 to
2023, it produced conference documents bags for the National
People's Congress. In 2023, it became a supplier for the bags for
the 14th National Games. In 2022, it became a supplier for the bags
for the China-Africa Summit. From 2018 to 2023, it produced
conference document bags for the National People's Congress.
Jinluda has always adhered to the concept of "putting customers
first, creating brands with quality, establishing brands with
reputation, and promoting the market with reputation", implementing
the brand-building strategy. The product quality is constantly
improved, and the brand is created with dedication. The pragmatic
style builds the brand, and the internal efforts are strengthened
to lay a solid foundation for the brand of Jinluda. Creating a
national brand is our responsibility. Creating a brand has no end
but only a starting point. Pursuing perfect products, details, and
details again, promoting the spirit of craftsmanship, carrying
forward the spirit of Yu Gong moving mountains, building a
century-old enterprise, and realizing the dream of a big brand,
constantly climbing new peaks on the road to creating a national
classic brand. In 1995, it was rated as a "Jinhua City Well-Known
Trademark", in 1998, it was rated as a "Jinhua City Famous
Product", in 1999, it was rated as a "Zhejiang Province Famous
Trademark", in 2004, it was rated as a "Zhejiang Province Famous
Product", in 2006, it was rated as a "National Quality Inspection
Product", in 2007, it was rated as a "Chinese Famous Product",
achieving a complete set of domestic brand creation. In 2013, it
won the Oscar Award for Asian Famous Brand, and from 2014 to 2016,
it was continuously rated as one of the top 500 Asian brands. In
March 2015, it was awarded the Mayor's Quality Award of Dongyang
City. In June 2015, it was rated as a leading brand of luggage in
China. In December 2015, the company was designated by the Zhejiang
Provincial People's Government as a Zhejiang Province Fashion Brand
Cultivation Enterprise. In November 2018, the company's Jinlu Da
luggage passed the Zhejiang Manufacturing Product Certification. In
2022, Jinluda successfully formulated the Zhejiang Manufacturing
Group Standard for "Leather Wallet" and passed the Zhejiang
Manufacturing Product Certification. The company's chairman, Shao
Zhufarong, has served as the Deputy Director of the Leather
Professional Committee of the China Leather Association for more
than ten years.
Jinluda adheres to the "three heart culture" - kindness, tolerance,
and gratitude - throughout all its business operations. Kindness:
Treat employees kindly and maximize the stimulation of the
employees' sense of ownership, with a kind heart to produce
excellent products; Tolerance: Be tolerant of others and customers,
provide excellent services to each customer; Gratitude: Be grateful
for the good policies of China's reform and opening up, take it as
one's responsibility to create a national classic brand to repay
the country and society, making Jinlu Da's future more brilliant
and prosperous.
Jinluda has higher aspirations and is constantly striving to
realize the "Chinese Dream and Big Brand Dream". The "Big Brand
Dream" inspires Jinluda. Forty years is too short, eighty years is
not enough. We strive to create a national classic brand as our
goal passed down from generation to generation and carried forward
through continuous efforts.