Australian wine giant Treasury Wine Estates (TWE) is one of the
world's largest wine companies, listed on the Australian Securities
Exchange (ASX). Wines from Treasury Wine Estates are sold in more
than 70 countries across the world and key divisions are Penfolds,
Treasury Premium Brands & Treasury Americas.
TWE employ more than 2,600 Employees across the globe and access
more than 12,700 planted hectares of vineyards in some of the
world's most sought-after winemaking regions
As Australia’s most iconic wine, Penfolds is one of most well-known
wine brands in China, together with Lafite. Penfolds’ Chinese name
is 奔富 (transliterated in “ben” “fu” or “benfu” as a whole, the
first word 奔 pronounced “ben” means “run” , the second word 富 is
“rich”. So Penfolds’ Chinese name奔富 means “running to be rich”
which is a lucky translation in Chinese, and it helps a lot for the
success of Penfolds in China.
|Wine Service of Wines-Importers.com|
|Supporting Global Wineries|
|Export Wine to China|
|1||Branding||Branding Your Wine in Chinese and Protect Your Wine Brand with
Brand Registration||Brand Chinese Name|
|3||Marketing||Providing Various Marketing Materials to Support You Exporting Wine
|6||Name Card (in Chinese and Your Language)|
|7||Email Design(in Chinese and Your Language)|
|8||Festival Marketing Poster|
|10||Social Media||Presenting Your Wine in different Chinese Social Media Platform and
Grow Your Wine Brand||WeChat Account|
|13||E-Commerce||Selling Wine in China Through different kinds of big E-Commerce
|14||Wine & Spirits in Tmall|
|15||Wine & Spirits in JD|
Before the punitive tariffs in March 2020, TWE was the top wine
importers in China with 25% of its Penfolds range exported to the
country. For the financial year of 2019 to 2020, TWE Asia division
contributed 45% of its earnings and the profit generated surpassed
its America division.
With the current situation and huge decline of Penfolds export to
China, Treasury Wine Estates plan to make Chinese Penfolds to
bypass China’s punitive tariffs on Australian wine.
Need more information of Penfolds China or want to know which
Chinese importers were previous Penfolds China importer and
distributor, please contact our Wines-Importers.com professionals.